What is branding photography? - lipohar.com

What is branding photography?

Jan 26, 2022

Let’s start with what is branding in general. Branding is more than just your logo and color palette and fonts. Your brand’s visual identity is made up of many elements and photography plays a big role in it.

A branding photoshoot is a strategic session that will provide you with images that are on-brand and can be used in a variety of scenarios, to name a few common ones: your website, social media, business cards, printed promo materials.

This type of session is perfect way to help you communicate with your ideal clients to help you connect and provide you with a bank of content when you need it.

These types of sessions aren’t just for large businesses. I believe its more important than ever to show up for your small business, with your face and make that deeper connection with your clients. Building a personal brand around your business is what sets you apart from your competitors. Because the truly unique component is YOU. No one else has that, and this is where I jump in to help you capture your beautiful self.

What do I need for a branding photoshoot?

  • Prepare for it – everything starts with planning.
    Here are some questions to ask yourself:
    What do you want to achieve with this photo session.
    How would your business profit from it?
  • Where will you be using these photos?
  • Create an inspirational board.
    This is a great way to communicate to your photographer the vibe you want in your images. But it will also help you put together a style for your shoot.
    Pinterest is a great place to create your board, and it is easily sharable with your photographer.
    On top of the style of your shoot, an inspirational board can be great for collecting poses for your photoshoot.
  • Put together a shot list.
    To make sure you capture everything you need, write down all the different photos you need to create during your branding photoshoot.
    Think about the various “places” you need photos for, like social media, website, business card…just to name a few.
  • Plan out your outfits and bring props.
    First of all yes, we are talking about multiple outfits. You want to have more than one. I usually suggest a total of 3 outfits, because after a while you will get tired of changing and posing.
    And props – they are great at playing to support role in your photoshoot. Props help tell the story, so you want to make sure to include them.

Now when you are ready to learn more about my branding photography services, let me know, I’d love to chat.

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